About / 01
Everyfactoryrunsontwosystems.Oneiswrittendown.Theotherlivesintheproductionmanager'shead.WebuiltAssesslyforwhathappensinthegapbetweenthem.
The written one is the price list, the order book and the spreadsheet. The other is what the production manager knows about which machine runs slow, which drum is half used and which customer always pays late. Assessly is where that second system gets written down.
- Founded
- 2026
- HQ
- Singapore
- Team
- 2 + 4
- Stage
- Pre-seed
Thesis
Why we built it.
We have spent time with factory owners in Asia, Central Asia and Africa. The conversations kept ending in the same place.
They had an ERP, a set of spreadsheets, or both. The real coordination happened in a Telegram, WhatsApp or WeChat group. Each of them had a production manager who carried the factory's working memory in his head. The software held the plan. He knew what had actually happened. The two disagreed most days, and the owner paid for the difference without being able to see it.
One owner walked us through a normal week. A supplier ships panels that pass incoming inspection. Production starts on Monday. On Wednesday afternoon a worker notices the grain is wrong, and half the batch is scrap. The supplier refunds the material. The lost Wednesday, the three orders that slipped behind it and the dealer who stopped answering his phone are never refunded, and nobody can put a number on them.
Assessly exists so that number can be found. The floor records what it made, what it scrapped and why, at the time it happens. Stock, quality, sales and planning all read from that record.
Write down what happened on the floor, and the rest of the factory can plan around it.
Founders
The founders.
Sriram Sundar
Co-founder / Product and engineering
Sriram leads product and engineering. Before Assessly he was a researcher at the University of Southampton, where he built multimodal language models.
His last company was an AI hiring platform with paying business customers.
He is a Kickstart Global fellow, chosen from more than 900 founders.
- Background
- Researcher, University of SouthamptonFounder, AI hiring platform
- Focus
- Product, engineering
Rohan Chowdhury
Co-founder / Sales
Rohan leads sales. At NivéSal he sources machinery from Asia for new factories in Francophone Africa, so he spends his time with the people who buy and set up production lines.
He ran tactical engagement systems for his unit in the Singapore Army.
He speaks French, the business language of the African markets we sell into.
- Background
- Machinery sourcing, NivéSalSingapore Army
- Focus
- Sales, Francophone Africa
Advisors
Who we learn from.
Three advisors. None of them holds equity in Assessly.
Cheung Kong Cheung
Executive director / Hing Lee (HK) Holdings
Executive director of Hing Lee (HK) Holdings, a furniture manufacturer listed in Hong Kong. More than 20 years in the Chinese furniture industry. Teaches international trade at Nanjing Forestry University and Central South University of Forestry and Technology.
Shankar Krishnamoorthy
Co-founder and director / Aspire Systems
Co-founded Aspire Systems in 1996 and sits on its board. Worked across sales, software development and delivery as it grew into a global technology services company. Co-founded Synergita, and backs and mentors startups in India and Singapore.
Saikat Chowdhury
Founder / NivéSal
Has spent 30 years in international trade and worked in more than 120 countries. NivéSal helps manufacturers in developing countries build production capacity at low cost, with the right machinery and engineering.
Roadmap
What is built and what comes next.
Built / The floor
Catalogue and onboarding from an industry pack. Production and the offline floor app. Inventory with drums, lots, serials and QR labels. Waste and remnants. Quality checks, holds and certificates.
Built / The office
Customers, price lists, quotes, orders and shipments. Pipeline and reminders. One inbox for Telegram and email. Planning with MPS, MRP and a finite-capacity schedule. Six languages and a built-in guide.
Next
Promise dates worked out from the live schedule, with what-if checks before you commit. An agent that reads a customer's message and drafts the quote for a person to approve. WhatsApp once Meta approves the business account.
Then
Finance: costing, invoices, payments, the ledger and a month-end pack for your accountant. Procurement and maintenance. Approval chains and dashboards for each role.
Later
Agents across every module, each acting only within the limits you set. Payroll built on piece rates and shifts from the floor.
HQ
Why Singapore.
Assessly is a Singapore company. The factories we build for are in Africa, Central Asia and Southeast Asia, and much of the machinery and material they buy comes from China. Singapore sits between all of them.
Contracts under Singapore law are trusted by buyers and suppliers on every side of a cross-border deal, and investors know how the system works. The government also funds research into manufacturing.
Shenzhen is four hours away. Most African capitals are one connection away through Dubai or Addis Ababa. When a customer needs us on site, we can get there.
- Entity
- Assessly Pte. Ltd.
- Registration
- Singapore / ACRA
- Markets
- AfricaCentral AsiaSoutheast Asia
- IP
- Held in Singapore
- Tax
- Startup exemption yr 1-3
Write to us.
Factory owners, investors and people who want to work with us all write to the same address.
Assessly · 工作快 · Singapore